Durango, CO, May 2019 - As of May 1, Julianne Fredrick has been hired as the Executive Director of Tour Colorado. The Board is excited for a new chapter with Tour Colorado and a new director. Julianne has spent the last 20 years building relationships in both the domestic and international tourism industry and will be a leader to the members of Tour Colorado.
Operating since 1992, Tour Colorado is the only organization in the state directly marketing to domestic tour operators and is positioned as the authority of Colorado information for North American tour operators & packaged travel planners. Tour Colorado is instrumental in building economic prosperity and development to the diverse communities of Colorado. The economic impact in a community for one day based on a Motorcoach of 30 passengers is approximately $3,500-$5,000 (to include lodging, meals, activities, and shopping). In addition, tourism generates over 171,000 jobs nationally. There are more jobs associated with tourism than any other one industry.
With state support through the Colorado Tourism Office (CTO), Tour Colorado is able to enhance their marketing prowess by providing Colorado booths at the largest national group conventions including American Bus Association and National Tour Association. In addition, through the CTO office, Tour Colorado works with Premier Travel Media to publish the Colorado Group Travel Planner. This planner is distributed to more than 20,000 group travel subscribers and is marketed through the Leisure Group Travel website which generates leads for all members.
Julianne is ready for the challenges and rewards of leading the Tour Colorado organization. “I have so many amazing relationships with individuals and companies throughout the state and am looking forward to developing more. My goal is to help the members of Tour Colorado learn about collaboration and group tour business and ultimately to bring more business to all regions of Colorado.”